Two decades ago, when I was in the second grade, a substitute teacher asked me to stand up in front of my class and talk about my religion: Sikhism. At 7 years old, I tried to explain it as best I could and avoid being ridiculed. I remember feeling totally unprepared and struggling afterward with the fear of being exposed like that again. At 7, I was already afraid of public speaking.
United Way is revealing an edgier creative approach that sharply pivots from previous campaigns that focused on sunnier, uplifting spots about volunteers.
Developed with AOR BVK, the new PSA aims to communicate in no uncertain terms that the organization’s mission is not about high-end, rubber chicken fundraising galas but instead about providing aid to those that desperately need it.